Driven Works is an automotive-focused project management, marketing and PR company, transforming complex automotive concepts into professionally coordinated experiences and campaigns.

 

We manage planning, stakeholder coordination, venue liaison, logistics and delivery oversight for corporate automotive projects, vehicle launches, driving-event programmes, film and commercial productions, and hot-weather testing projects delivered by the relevant technical parties. We also create automotive marketing content, campaign insight and car reviews, while promoting and introducing independent industry specialists including experienced FIA instructors, track-day coaches and precision drivers to event organisers, production teams and individuals seeking their expertise.

 

Founded by Cata Voicu, a motorsport instructor, coach and automotive event coordinator with more than 13 years of experience in the UAE, Driven Works has worked closely with agencies, leading car and tyre manufacturers, in perfect collaboration with renowned venues including Yas Marina Circuit and Dubai Autodrome.